American Family Care (AFC Urgent Care), the nation’s leading urgent care provider with more than 400 walk-in clinics across the United States, announced today the appointment of Rhett Lankford as President. Mr. Lankford will report directly to CEO Jeremy Morgan.
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American Family Care Appoints Rhett Lankford as President
Mr. Lankford’s appointment represents AFC’s latest step in strengthening infrastructure, support and performance across its nationwide network. His vast experience with MSO (Management Services Organization) platforms is expected to help AFC scale and deliver on its mission to increase accessibility to high-quality healthcare.
“We are excited to welcome Rhett as AFC enters its next phase of growth,” said Jeremy Morgan, CEO of American Family Care. “His operational and financial expertise, along with his deep experience with MSO platforms, will be instrumental as we build the next generation of support services for our franchise network. Rhett will help us develop the tools, systems and capabilities our franchise owners need to grow patient volume, operate more efficiently, and deliver an even better care experience in their local communities.”
Mr. Lankford brings more than 20 years of experience across healthcare and MSO services to AFC, including leadership roles at NAPA Managed Services, where he most recently served as Senior Vice President and General Manager, overseeing operational performance across hospitals, surgical centers and academic medical centers. He previously served as Director, Health Industries Advisory, at PricewaterhouseCoopers and completed the Leadership and Management program at The Wharton School.
“AFC is at the forefront of healthcare innovation, and we have an important role to play as healthcare continues to shift toward more proactive, preventive and convenient models of care,” said Mr. Lankford. “Patients increasingly expect care that is easy to access, connected and responsive to their needs, and AFC is uniquely positioned to meet them where they are. I am excited to help expand the capabilities that support our franchise owners, strengthen local clinic operations and help more patients get the care they need in their own communities.”
About American Family Care
Founded in 1982, American Family Care (AFC) pioneered the concept of convenient and effective urgent care services, delivered through a nationwide network of more than 400 walk-in clinics. Today, AFC is the nation’s largest provider of urgent care, generating more than $1 billion in system-wide sales annually, with 3,500 highly trained healthcare professionals treating over 4 million patients each year. AFC continues to be a leader in accessible healthcare, providing treatments for flu, allergies, and everyday injuries, along with a comprehensive range of lab tests, x-rays, and occupational medicine services. Ranked #47 on the Entrepreneur® Franchise 500, AFC is one of the most admired brands in urgent care and franchising. For more information, visit americanfamilycare.com.
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