Firebirds Wood Fired Grill (“Firebirds”), the award-winning, polished-casual American restaurant and steakhouse, today announced the appointment of Florence Ho as the Company’s new Chief Marketing Officer, effective July 7. Ms. Ho brings more than 25 years of marketing leadership to Firebirds, with a track record of driving meaningful business growth for both emerging and well-established hospitality, lifestyle, and consumer brands.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260707682895/en/
Firebirds appoints Florence Ho as CMO.
“I’m delighted to welcome Florence to the Firebirds team at a pivotal moment as we continue our growth nationally,” said Steve Kislow, Chief Executive Officer, Firebirds Wood Fired Grill. “Florence brings a combination of creativity, analytical insight, and hands-on marketing leadership that will be instrumental as we continue to grow the Firebirds brand and deepen our connection with guests. Her track record of building high-performing marketing teams and driving measurable results makes her the right leader to take Firebirds’ marketing efforts to the next level, including evolving our Inner Circle program into a best-in-class loyalty experience for our guests.”
Ms. Ho most recently served as Senior Vice President of Marketing, Loyalty and Customer Experience at Cooper’s Hawk Winery & Restaurants, where she played a key role in brand-building during a period of rapid expansion that more than doubled the concept’s unit count. Over more than six years, Ms. Ho built the company’s digital marketing program from the ground up and successfully enhanced loyalty and CRM programming for Cooper’s Hawk, growing its namesake Wine Club membership by more than 1.5x and significantly strengthening its social media presence, while delivering industry-leading Net Promoter Scores.
“Firebirds is a beloved restaurant brand defined by craft, hospitality, and an exceptional guest experience that keeps people coming back,” said Ms. Ho. “What excites me most about joining Firebirds is the opportunity to combine its fiery brand heritage with modern, data-driven marketing to grow broader awareness of the concept and create meaningful and lasting relationships with our guests. I look forward to partnering with Steve and the entire leadership team to write the next chapter in Firebirds’ story.”
Prior to her role at Cooper’s Hawk, Ms. Ho spent a decade at Wyndham Hotels & Resorts, where she held senior marketing and loyalty leadership roles across a portfolio of more than 20 brands at scale. She has also served in marketing and analytics leadership positions at well-known brands including Mercedes-Benz USA, Kraft Foods, and Gartner. Ms. Ho holds a PhD in Economics from the City University of New York and a Bachelor of Arts, Economics from the College of William & Mary.
Ms. Ho’s appointment comes as Firebirds continues to expand its national footprint. The brand currently has 71 restaurants across 23 states and plans to open five more locations across markets in 2026.
About Firebirds Wood Fired Grill
Firebirds Wood Fired Grill is a privately owned polished casual American restaurant concept offering an energetic twist on the traditional grill, featuring a boldly flavored menu in an elevated, fire-centric atmosphere. Signature menu items include hand-cut steaks and fresh seafood seared over locally sourced hickory, oak or pecan wood on Firebirds’ exposed wood-fired grill. Complementing its inviting dining room, guests will find the award-winning FIREBAR® and a full-service patio with seasonal comforts. Firebirds partners with Alex’s Lemonade Stand Foundation year-round, having raised nearly $5 million for childhood cancer research through the sale of fresh-squeezed lemonade. Firebirds was named one of 10 ‘Breakout Brands’ by Nation’s Restaurant News and was awarded the Diners’ Choice Winner by OpenTable. Visit firebirdsrestaurants.com to become a member of Firebirds’ Inner Circle, make an OpenTable reservation or order online.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260707682895/en/
Media gallery
