Midi Health, the fastest growing women’s telehealth company, today introduced a new brand redesign that marks the beginning of the company’s next chapter of growth as it officially begins its expansion beyond menopause care into a broader range of health services for women at every life stage.
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https://www.joinmidi.com/
Building on a base of more than 450,000 patients cared for to date, the new website reflects Midi’s expanded clinical scope beyond midlife, with broad-spectrum care now available for conditions like Polyendocrine Metabolic Ovarian Syndrome (PMOS) and metabolic health, with more offerings on the way. To scale these new care types, Midi has integrated AI-powered clinical tools that enable its expert providers to deliver highly personalized, evidence-based care efficiently while ensuring the essential human elements of judgment and empathy remain at the center of the patient experience. Women can now also see their full range of care options on one site – from clinical labs to hormone therapy to supplements – so they understand every choice available to them and leave with a care plan built around their body, their symptoms, and their preferences.
“We are laying the foundation for Midi’s next era of growth,” said Joanna Strober, chief executive officer and co-founder of Midi Health. “As the lines between primary and specialty care begin to converge, we are perfectly positioned to take on both the specialized and primary care needs of our patients. We’ve earned women’s trust by delivering compassionate, effective, clinician-led care through midlife, and we’re now applying that same model to more and new clinical care types. The wider breadth of treatment options we’re rolling out are designed to provide women with the care they deserve in every life stage, and we’re honored to be their trusted care partner across many decades.”
The new look pushes back against the outdated expectation that women should shrink, feel shame, or settle for less when it comes to their health. Where the industry often relies on quiet voices and soft colors, Midi’s updated visual identity uses bold typography and high-contrast color to command attention rather than apologize for it.
“It’s time to stop treating women’s health as a niche when we are half the population,” said Melissa Waters, chief marketing officer of Midi Health. “Our patients are looking for a highly personalized, trusted healthcare partner not just at one moment in their lives, but across every stage, and that’s what we’re building at Midi.”
Since its founding, Midi has redefined what women should expect from their healthcare provider, and it will continue changing the paradigm around women’s health and how it can be delivered as it pursues its expansion beyond menopause, providing women the healthcare they deserve in every chapter of their lives.
See the updated experience at joinmidi.com.
About Midi Health
Midi Health is a specialized virtual care platform dedicated to modernizing women’s healthcare. The nation’s fastest-growing women’s telehealth company, Midi combines medical expertise, purpose-built AI, and compassionate care to deliver personalized treatment plans for every stage of a woman’s health journey. Covered by most major insurance plans in all 50 states, Midi is building on its leadership in perimenopause and menopause care to fill the critical health gaps women face at every age.
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