OKLAHOMA CITY, Sept. 15, 2026 (GLOBE NEWSWIRE) — First Financial Network, Inc. (FFN) today announced the launch of FirstValue™ 3.0, a market-based loan valuation platform designed to provide financial institutions with loan-level valuation pricing derived from actual loan sale transactions.
FirstValue™ 3.0 utilizes proprietary sale data accumulated through more than 35 years of loan sale activity. Rather than applying broad portfolio assumptions, the platform evaluates individual loans based on their specific characteristics and prevailing market conditions.
The model values commercial real estate, commercial and industrial, residential and agricultural loan portfolios, including performing, sub-performing and non-performing assets.
FirstValue™ 3.0 is routinely calibrated with market outcomes to reflect changes in interest rates, credit spreads, economic conditions, fiscal policy, significant external events and other factors that influence loan pricing.
“FirstValue™ 3.0 demonstrates our ongoing commitment to provide financial institutions with innovative valuation models built on proprietary data and calibrated to actual market-based pricing,” said Bliss Morris, CEO. “By combining loan-level analytics with decades of proprietary pricing information, the model provides a more accurate perspective for institutions evaluating portfolio performance, risk, acquisition opportunities and strategic alternatives.”
FirstValue™ 3.0 is intended to support a variety of institutional applications, including:
- Mergers & Acquisitions
- Risk Management
- Mark-to-Market
- Regulatory Reporting
- Benchmarking
FirstValue™ 3.0 is available immediately. For more information, visit ffncorp.com
About First Financial Network
Founded in 1989, First Financial Network (FFN) provides loan sale advisory, valuation and portfolio analytics to financial institutions, government agencies, special servicers, FHLBs and investment funds. The company’s proprietary Loan Sale Network™ platform supports the marketing and execution of loan sale transactions, while FirstValue™ provides market-based valuation analysis across a broad range of loan types. Together, these solutions help clients manage risk and maximize the value of their loan portfolios.
For additional information, visit ffncorp.com or call 405.748.4100.
Media Contact
Merrie Duncan
Senior Vice President
First Financial Network, Inc.
mduncan@ffncorp.com
405.595.3399
ffncorp.com
